Telling a story from raw numbers
A UK-based recruiting firm had completed its first survey of CIOs for the North American market. I crunched the numbers and wrote explanatory content for a print report they would use to push into the marketplace. The piece included short essays from the firm's CEO and the corporate sponsor, a major global consulting firm.
Results: The survey positioned the company as a thought leader as it worked to create inroads into North American markets.
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